Check out
some of
my projects
Cuckoo case study
Research | Branding | UX| UI
Cuckoo is an online shop that sells sustainable wooden toys for kids. I was a member of the UX/UI design team and conducted UX research, interaction design, wire-framing and IA, UI design and branding.
Sprouts case study
Redesign | UX | UI
Redesigned the Sprouts Farmers Market website—a leading U.S. organic grocery chain—as part of a professional UX case study, addressing major usability issues in the 2021 version.
Led UX research and executed a complete UI overhaul to simplify navigation, clarify product categories, and enhance the overall user journey.
Avidmission case study
College Prep for the Real World
UX Research · Web Design · Branding ·
Funnels · Email + Ads · Strategy
Avidmission is an ed-tech startup I co-founded to support students and families through the complex college admissions process. I led end-to-end design and growth efforts — building the full digital experience from the ground up.
Check out
some of my projects.
Cuckoo case study
Research | Branding | UX| UI
Cuckoo is an online shop that sells sustainable wooden toys for kids. I was a member of the UX/UI design team and conducted UX research, interaction design, wire-framing and IA, UI design and branding.
Sprouts case study
Redesign | UX | UI
Redesigned the Sprouts Farmers Market website—a leading U.S. organic grocery chain—as part of a professional UX case study, addressing major usability issues in the 2021 version.
Led UX research and executed a complete UI overhaul to simplify navigation, clarify product categories, and enhance the overall user journey.
Avidmission case study
College Prep for the Real World
UX Research · Web Design · Branding · Funnels · Email + Ads · Strategy
Avidmission is an ed-tech startup I co-founded to support students and families through the complex college admissions process. I led end-to-end design and growth efforts — building the full digital experience from the ground up.