Shadi-Personal Photo

HELLO!
I'M SHADI SAMIEI

product designer / manager

Specialized in UX / UI

Check out
some of my projects.

Cuckoo case study

Research/ Branding/ UX/ UI

Cuckoo is an online shop that sells sustainable wooden toys for kids. I was a member of the UX/UI design team and conducted UX research, interaction design, wire-framing and IA, UI design and branding.

Sprouts case study

Redesign/ UX/ UI
Redesigned the Sprouts Farmers Market website—a leading U.S. organic grocery chain—as part of a professional UX case study, addressing major usability issues in the 2021 version. Led UX research and executed a complete UI overhaul to simplify navigation, clarify product categories, and enhance the overall user journey.